Portfolio

SUMMARY

Thao Vanessa Tran has extensive local and global experience in Marketing & Communication, Entrepreneurship & New Business, and Leadership & Management, having worked as a digital marketing strategist, content creator, speaker, and workshop facilitator across industries like education, wellbeing, and social impact. She has successfully managed digital media campaigns, particularly on platforms like Instagram, LinkedIn, and Facebook, and has created compelling content, including website design and digital branding.

Her expertise includes writing strategy documents, business proposals, marketing plans, social media calendars, and workshop materials, always tailoring her message to different audiences. Collaboration is central to her work, whether co-creating content with clients or brainstorming campaign ideas. She has built strong partnerships with schools, wellbeing organizations, and businesses like WorkSafe Victoria.

As an entrepreneur, Thao has launched and marketed her own businesses, gaining firsthand experience in brand positioning and attracting the right audience. Her public speaking and facilitation skills allow her to communicate authentically and inspire action. With her lived experience and industry background, Thao is able to teach these units with real-world relevance, creativity, and passion.

Client Brands

  • Qatar Airways Group

    Qatar Airways is a world-renowned, award-winning airline known for its exceptional service, luxury travel experience, and global network connecting over 160 destinations. Thao Vanessa Tran was the Creative Services Lead in the Marketing, Advertising and Communications by creating and optimizing digital media copywriting content, and project management for creative campaigns. She worked cross-functionally across all subsidiaries (including Cargo & Qatar Executive) to support business goals, demonstrating leadership, clear communication, and strategic thinking aligned with marketing, entrepreneurship, and management competencies.

  • Maybelline New York

    Maybelline New York is a leading global cosmetics brand, known for delivering innovative and trend-setting beauty products that empower individuals to express their creativity and confidence. As Digital Marketing Coordinator for Maybelline New York, Thao Vanessa Tran optimized digital content across websites, eNewsletters, and video platforms. She liaised with stakeholders to ensure brand consistency, contributing to the development of impactful digital campaigns and creative content. Thao's expertise in marketing strategy and collaboration enabled successful engagement with diverse audiences across multiple digital channels.

  • Melbourne Business School

    Melbourne Business School, part of the University of Melbourne, is a prestigious institution offering world-class business education, executive programs, and leadership development to foster innovative, global business leaders. In her role as Senior Content Producer for Melbourne Business School, Thao Vanessa Tran managed the development and optimization of digital content across various platforms, including websites, advertisements, eNewsletters, blogs, social media, and PR articles. She ensured her work showed cohesive messaging, showcasing her expertise in content strategy, copywriting, and impactful communication.

  • Recognition in Anthem Project

    Thao Vanessa Tran worked on The Recognition in Anthem Project—an initiative led by the late Hon Justice Petery Vickery QC, from the Supreme Court of Victoria, to acknowledge First Nations peoples in Australia’s national anthem. She collaborated closely with Peter Vickery to develop the website, craft key documents, and shape digital media strategies aligned with creative, marketing, and leadership principles.

  • L'Oréal Paris

    L'Oréal Paris is a global beauty and cosmetics brand renowned for its innovative skincare, haircare, makeup, and fragrance products, empowering individuals with beauty and self-care solutions. It was here that Thao Vanessa Tran managed digital marketing initiatives, including coordinating website updates and e-newsletters. She optimized digital media content, collaborated with Brand Managers and Marketing teams, and liaised with key stakeholders to ensure brand and digital marketing consistency. Her work showcased strong communication and marketing coordination in a fast-paced, global beauty environment.

  • Rubiix Business Accountants

    Rubiix Business Accountants is a boutique Melbourne-based accounting firm specializing in providing expert financial services, business advisory, and tax solutions for individuals and businesses. Thao Vanessa Tran provides marketing consulting for Rubiix Business Accountants, including the development of a new website and creating content marketing and social media. She applies strategic thinking, collaborates with stakeholders, and produced clear, tailored messaging—demonstrating her ability to optimize digital media, market services effectively, and communicate with influence across platforms.

  • UNSW

    UNSW (University of New South Wales) is a leading Australian research and teaching university known for innovation, academic excellence, and global impact. Thao Vanessa Tran led the creation and optimization of digital content across websites, advertisements, eNewsletters, blogs, social media, and PR articles. She collaborated with key stakeholders to align messaging, delivered clear and engaging copy, and applied strategic thinking to enhance brand visibility—demonstrating content leadership, creativity, and influential communication across digital platforms.

  • Keypath Education

    Keypath Education is a global leader in digital education, providing innovative solutions to enhance the learning experience for students and institutions worldwide. As Senior Content Producer at Keypath Education, Thao Vanessa Tran spearheaded the creation and optimization of digital content across websites, advertisements, eNewsletters, blogs, social media, and PR articles. She also developed and managed the Kurious Kurator magazine project, collaborating with key stakeholders to ensure teamwork, cohesive messaging, while leveraging her expertise in content strategy and copywriting.

  • Pearson

    Pearson is a global educational publishing and technology company, dedicated to providing innovative learning solutions to students, educators, and professionals.

    As Social Media & Content Lead at Pearson, Thao Vanessa Tran led the development and optimization of digital content across websites, eNewsletters, social media, and blogs. By collaborating with key stakeholders, she successfully managed media campaigns, driving a 214% increase in social media engagement.

Testimonials

  • "(Thao) has done a superb job. She showed great attention to detail, and was prepared to make adjustments for us. Nothing was too much trouble. I would highly recommend her.”

    the late Hon Justice Petery Vickery QC
    Recognition in Anthem Project & Supreme Court of Victoria

  • "Thao was an amazing speaker. She brought a wealth of knowledge and shared her expert advice with ease. The audience was moved by her wit, honesty and pleasant demeanor."

    Dr Kimberly Salama
    United States Tennis Association

  • "As someone who works in the preventative mental health space, I cannot recommend Ditox enough. I will continue to be an enormous supporter of this movement"

    James Hatchman
    CEO, Voice of Health

SUMMARY

My professional experience aligns strongly with Marketing & Communication, Entrepreneurship & New Business and Leadership & Management. Through my work as a digital marketing strategist, content creator, speaker and workshop facilitator, I’ve applied the skills and knowledge embedded in these units in real-world settings, working across industries including education, wellbeing, and social impact.

I’ve developed and managed numerous digital media campaigns, particularly across social media platforms like Instagram, LinkedIn, and Facebook. I’ve created visually engaging content, written compelling captions, copy decks, and used insights and analytics to optimise reach and engagement. I also design and maintain multiple personal and client websites, which gives me first-hand experience in digital branding and content strategy.

I regularly write a wide range of complex strategy documents including business proposals, presentations, marketing strategies, website copy, social media calendars, and workshop materials. I understand how to write with clarity, structure, and intent, and always tailor my tone and message to suit different audiences, whether they are corporate clients, parents, schools or young people.

Collaborating in creative processes is something I live and breathe. Collaboration is at the heart of everything I do, from co-creating content and curriculum with clients and partners, to brainstorming campaign ideas with creative teams. I also work closely with wellbeing experts, organisations, and other entrepreneurs to build initiatives that drive meaningful impact, especially for the next generation.

Market new business ventures is directly aligned with my experience of launching and marketing my own businesses. I’ve grown my own speaking practice, created branding from the ground up, and promoted my services using both traditional and digital marketing strategies. I know what it takes to position a new brand in the market and attract the right audience.

I engage in collaborative alliances strongly reflects my experience working with partners across sectors. I’ve built collaborative alliances with schools, wellbeing experts and organisations like WorkSafe Victoria, to deliver programs that promote digital wellbeing, career confidence, and healthy social media use. These alliances have been built on trust, shared values, and clear communication.

Communicating with influence is a core strength of mine. As a public speaker and workshop facilitator, I understand the power of storytelling and emotional connection. I aim to communicate to inspire action, shift perspectives, and empower people – whether I’m speaking to a room of techies, students or delivering a keynote to professionals. My communication style is authentic, inspirational, and deeply aligned to my mission.

Overall, my lived experience and industry background enable me to teach these units not only with technical understanding, but with real-world relevance and passion. I bring creativity, collaboration, and a practical approach to every learning experience I facilitate.